Face of Kenya Foundation is a non-profit organization dedicated to empowering underserved communities across Kenya through mentorship programs, education sponsorships, community outreach, and youth talent development.

In early 2024, I partnered with the foundation to design and launch their official website and manage a 3-month digital marketing campaign aimed at improving visibility, engagement, and online donations.

The project focused on creating a clean, mobile-friendly website that highlights the organization’s mission, programs, and community impact. Additionally, I integrated M-Pesa STK Push for seamless donor contributions, helping the foundation accept mobile donations directly through the site.

The marketing phase involved developing targeted content, optimizing SEO, setting up Google indexing, and managing social media engagement to amplify their message and reach the right audience.

Key Features and Deliverables

Website Development

• Fully responsive and mobile-optimized layout

• Clear presentation of mission, programs, and ongoing projects

• Donation section with secure M-Pesa STK Push integration

• News and blog area for campaign updates and community stories

Digital Marketing Campaign

• SEO setup: keyword optimization, meta tags, structured content

• Google Search Console and Analytics setup

• Social media integration and brand messaging alignment

• Monthly performance reports and recommendations

Technical Highlights

• SSL-secured hosting setup

• Fast-loading pages with image optimization

• Custom icons and engaging call-to-actions

Technologies Used

• WordPress CMS with custom theme design

• HTML5, CSS3, PHP

• M-Pesa Daraja API for STK Push donations

• Canva and Meta Business Suite for content scheduling

Results and Impact

• Increased donor confidence through professional design

• Improved search engine visibility and community engagement

• Seamless mobile donation experience using M-Pesa STK Push

• Strengthened brand positioning and supporter trust